Privacy Policy
At American Yarns, your privacy is of the utmost importance to us. This Privacy Policy outlines how we collect, use, disclose, and protect any information that you provide while visiting our website, https://www.americanyarns.com.au/. By using our Site, you consent to the data practices described in this policy.
1. Information We Collect
We collect a range of information to improve your shopping experience and provide our services effectively. The types of data we may collect include:
Personal Identification Information:
- Name
- Postal address
- Email address
- Phone number
- Payment details (processed securely via third-party providers like PayPal or Stripe)
Demographic Information:
- Postcode
- Preferences and interests
- Information relevant to surveys or promotional offers
Technical Data:
- IP address
- Browser type and version
- Device information (e.g., operating system)
- Referral source (e.g., the website or link that directed you to our site)
- Usage data, such as pages visited and time spent on the Site
Cookies and Tracking Information:
Cookies and similar tracking technologies collect data about your interactions with the Site. For more information, see the Cookies and Tracking Technologies section below.
2. How We Use Your Information
The data we collect is used to provide and enhance our services. Specifically, we use your information for the following purposes:
Customer Support and Communication:
- Respond to inquiries or requests
- Send order confirmations and updates
Order Fulfillment:
- Process payments securely
- Ship products to your specified address
Marketing and Personalization:
- Send promotional materials, special offers, and product recommendations (if you have opted in)
- Customize the Site experience based on your preferences
Improving Our Services:
- Analyze user behavior to improve our website, products, and services
- Perform data analysis for business intelligence and strategy
Legal Compliance:
- Comply with applicable laws and regulations
- Prevent fraudulent transactions and misuse of the Site
3. Cookies and Tracking Technologies
Cookies are small files stored on your device to enhance your browsing experience.
How We Use Cookies:
- Session Cookies: Maintain your login session and cart contents while you browse.
- Analytics Cookies: Track and analyze how you use the Site to help us improve its performance.
- Preference Cookies: Remember your preferences, like language and location settings.
Managing Cookies:
You can manage your cookie preferences through your browser settings. Disabling cookies may limit some functionalities of our Site.
4. Sharing Your Information
We value your trust and only share your data in limited scenarios:
With Trusted Service Providers:
- Payment processors like PayPal or Stripe for secure transactions
- Shipping partners to fulfill orders
- Marketing platforms for email campaigns (e.g., Mailchimp)
For Legal Compliance:
- When required by law or to protect against fraudulent activities
Anonymous Aggregated Data:
- We may share anonymized data (e.g., website usage trends) that cannot identify you personally.
5. How We Protect Your Information
We implement industry-standard security measures to protect your personal data from unauthorized access, alteration, or disclosure. Our security measures include:
- SSL encryption for secure data transmission
- Regular updates to software and systems
- Access controls limiting data access to authorized personnel only
Despite these measures, no system is completely secure. By using our Site, you acknowledge that we cannot guarantee absolute security.
6. Third-Party Links
Our website may contain links to other websites for your convenience. However, we are not responsible for the privacy practices or content of those sites. Always review the privacy policies of third-party websites before providing personal information.
7. Controlling Your Personal Information
You have the right to control how your personal data is used:
- Opt out of marketing communications by unsubscribing through email links or contacting us directly.
- Update or correct your personal information by logging into your account or contacting us.
- Request the deletion of your personal data, subject to legal or contractual obligations.
To exercise your rights, email us at admin@americanyarns.com.au.
8. Children’s Privacy
Our services are not directed to individuals under 16, and we do not knowingly collect data from children. If you believe we have inadvertently collected such data, please contact us immediately.
9. Changes to This Policy
We may update this policy periodically. Any changes will be posted on this page with the updated effective date. We encourage you to review this policy regularly to stay informed.
10. Contact Us
If you have questions or concerns about our Privacy Policy or wish to exercise your data rights, contact us:
American Yarns
15 Howie Street
Glen Iris, Victoria
Australia 3146
Email: admin@americanyarns.com.au
Phone: 0414 418 377
