The History of American Yarns
American Yarns has built a strong reputation as a trusted provider of premium yarns and crafting supplies in Australia. Since our beginnings in 2013, we’ve been dedicated to supplying high-quality materials, supporting creativity, and fostering a professional crafting community. Our journey reflects consistent growth, innovation, and an unwavering commitment to excellence.
The Beginning
American Yarns was founded in 2013 by Pauline Borch, who identified a significant gap in the Australian market for premium yarns and crafting materials. Frustrated by the lack of availability and variety locally, Pauline envisioned a business that could bring renowned American yarn brands to Australian crafters.
Based in Melbourne, Australia, we began with a simple mission: to make high-quality yarns accessible while providing expert support to help crafters achieve their creative goals. From the very beginning, our focus has been on quality, reliability, and professionalism.
A New Chapter in 2018
In 2018, American Yarns partnered with Rubix Studios, a collaboration that marked a turning point in our growth. With their expertise, we developed a new website that significantly improved our online presence and customer experience.
Rubix Studios also provided marketing and business support, helping us reach a wider audience and streamline operations. This partnership elevated our ability to serve the crafting community and positioned us as a reliable resource for Australian crafters.
Key Milestones in Our Journey
- 2013:Â American Yarns was founded by Pauline Borch, focusing on providing high-quality yarns and crafting supplies to Australian creators.
- 2018:Â Rubix Studios joined as a key partner, redesigning our website and enhancing our digital presence. This collaboration enabled us to better serve our customers with a seamless online shopping experience.
- 2019: We expanded our product catalog to include a wider range of yarns, tools, accessories, and pattern books from trusted American brands like Bernat, Caron, Red Heart, and Lily Sugar & Cream.
- 2020:Â New features were introduced to our website, including yarn conversion charts, making it easier for customers to find the right materials for their projects.
- 2021–2022: We focused on strengthening our customer engagement, encouraging personalized product requests and fostering collaborations with crafting influencers.
- 2023:Â Our business continued to grow, cementing our reputation as a reliable provider of premium yarns and crafting materials for Australian creators.
Our Mission
From the beginning, our mission has been clear: to supply Australian crafters with premium materials and expert guidance while maintaining a professional and customer-focused approach. By sourcing trusted brands from the United States, we ensure that every crafter has access to the tools they need to bring their creative visions to life.
Our Product Range
We take pride in offering a curated selection of yarns, tools, and accessories tailored to meet the needs of both novice and experienced crafters. With products from brands like Bernat, Caron, Red Heart, and Lily Sugar & Cream, we provide a diverse range of options known for their quality and reliability.
Our offerings extend beyond yarns to include crochet and knitting tools, pattern books, and accessories, ensuring that creators have everything they need to complete their projects with confidence.
Our Commitment to the Crafting Community
Our dedication to serving the crafting community is a core part of who we are. We value customer feedback and work hard to meet individual needs, whether through sourcing specific colors, introducing new brands, or providing tailored recommendations.
This personalized approach has helped us build a loyal customer base, and we remain committed to supporting Australian creators through quality materials and reliable service.
The Future of American Yarns
Looking ahead, we remain focused on growth and innovation. Our plans include expanding our product range, fostering new collaborations, and further enhancing the shopping experience for our customers.
With a strong foundation built on quality and professionalism, we are excited to continue supporting Australian crafters in achieving their creative goals.
The Journey Ahead
Since 2013, American Yarns has been dedicated to providing high-quality materials and professional service to Australian crafters. With the support of partners like Rubix Studios, we have grown into a trusted name in the crafting community, offering premium yarns, tools, and accessories.
Whether you’re starting your first project or pursuing advanced designs, we are here to provide the resources and support you need. Thank you for making American Yarns a part of your creative journey.
